Top 10 Ways to Increase Digital Ticket Sales

May 8, 2020

All Sports Pass - A standard in high school athletics across the country, the "All Sports Pass" (or "Punch Card") provides an easy way to secure early season ticket sales to protect against poor Friday night weather or team performance.
Engage "Feeder" Schools - Parents of elementary and middle school students are looking for ways to involve their students (and get them off the gaming console). Be sure an administrator at the elementary and middle school(s) is engaged to send out game information each week. Also, host a youth night that provides a discounted (or free) ticket with an accompanying adult.
Social Media Marketing - Your fans spend over 2 hours each day on social media. Be sure to leverage your school and/or athletics following to post game information (and game link) for each home event. To target parents (primary ticket purchasers) - Facebook reigns supreme.
Leverage Back-to-School Excitement - According to Google Trends, the peak interest in high school football occurs at the beginning of the school year. Leverage the mass marketing around "Back-to-School" and community engagement to promote season ticket sales. As the weather gets poor and the holidays approach, fans' interest will diminish.
Accept Credit Cards - Do fans show up to your game without cash? In an average week, roughly 3 in 10 Americans make no cash purchases. Be sure to provide them an outlet to pay via a credit card (as opposed to sending them to the ATM). Digital ticketing or accepting onsite credit cards are ideal solutions.
Sell Season Tickets - 90% of NBA ticket revenue is generated through season ticket sales. Parents may only plan to attend their student's events - drive more revenue by selling a [baseball] season ticket. Create a package to charge fans more - VIP section, reserved seat, preferred parking, t-shirt, etc.
Website Marketing - Place a permanent "Buy Tickets" button on your athletics AND school websites. Preferably, send fans directly to a way to purchase tickets online.
School Email/Messenger - Does your school have regular communication that goes out to parents/guardians? Be sure you include weekly game/event information.
Presence at Registration - A great way to sell an "All Sports Pass" or "Season Ticket" is by having a presence at school registration. In fact, several schools include a "Student All Sports Pass" as part of school fees. Imagine 50% of your student body purchasing an all sports pass.
Raise Your Ticket Prices - What's higher - the price of 5 football games or 1 prom ticket? GoFan data proves the answer is prom - by almost double. High school ticket prices have remained relatively static over past few decades, with price increases typically by only $1.00. Interested in the average ticket price across your state or the country? Let us know.